Hi there,
I am Kata, your marketing operations consultant.
I am the bridge between data and insights, technology and people.
For the past 6-8 years, I have been in the Marketing Technology/Marketing Automation field.
My speciality is the B2B SaaS Startup marketing and revenue operation manager field.
I am profession in several marktech tools, like Marketo, Hubspot, Salesforce, GoToWebinar, Zoom, Zapier, Clay.
And what is my story? A few years ago I was a Campaign Manager at a multinational company, planning and coordinating global marketing campaigns.
After a few years, it became clear that I would most like to develop in the direction of marketing technology, which interests me. I learned to manage the Marketo marketing automation platform professionally. I took the Marketo Certified Expert exam. Initially, I created 50+ landing pages and 100+ emails.
In 2019, I had an opportunity, and I moved to Switzerland with my family. I was employed by a successful Swiss SaaS startup, first as a Marketing automation manager and then as a marketing and revenue operations manager. My initial big project was to launch the Marketo tool and the integration of martech and CRM platforms (including Salesforce) in 4 months. I coordinated a 4-person project team as a project owner.
As a Marketo admin, I managed end-to-end (E2E) campaigns and supported marketing and sales colleagues in their daily work.
I planned and implemented a new lifecycle journey. Improved the efficiency of the acquisition phase, resulting in a significantly shorter time for potential customers to make purchasing decisions.
At my previous job, I worked as a Revenue operation manager, perfecting my Hubspot and Tableau knowledge in practice.
Built an entire management reporting dashboard in 4 months. Provided data-driven insights to Marketing, Sales, and Management to support strategic decision-making.
Since this field is changing at an incredible speed, I can't sit back either. I have to constantly develop myself, so I have completed several courses on various topics. What I am most proud of is an intensive data analytics bootcamp, where I officially became a Data Analyst. I am comfortable in the world of Excel functions, Looker, Tableau dashboards, and SQL queries.
SEO, ROI, CTA, MQL, SQL, ARR are not unfamiliar abbreviations to me.
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Companies I worked for
